אני מחפש מאמרים מדעיים,מקצועיים על הנושא: "פרסום של חברה והשפעתו על העובדים של החברה המפרסמת" חיפשתי במאגרי באוניברסיטאות ולא מצאתי דבר. עזרה? רם אופק 054-599757
Why Passionate Employees MatterDo Your Employees Understand Your Brand? In many ways, selling the brand on the inside is more important than selling the brand on the outside. There is no shortage of reasons why companies should embrace the concept of internal branding: it leads to increased corporate loyalty and job longevity; employees are better able to serve customers because they understand the brand promise; employees who believe in the brand work harder, and better. But most importantly, when employees are brand champions, they create brand differentiation for your customers--something hard for your competition to replicate. This differentiation becomes part of your brand’s edge on the competition, and employees add the edge. Employees should – must – be brand champions. חפש גם ב- http://www.adage.com/
